Branding Articles

Branding Articles

What In A Name? The Six Essential Elements You Need To Know
Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it.
Marketers today look to the Coca brand as a model of marketing power. Its image has transcended national borders and cultural barriers to reach almost everyone on earth.
By: Bob Zurn
Branding, Branding, Branding :: MSN fails to keep it Straight
Sometimes you see promotions come along and you wonder: did they just do that? The current MSN promotion called msnsearchandwin is a prime example of this.
By: Rob Sullivan
Corporate Branding Will they remember you?
Companies who focus on branding will stand out amongst the crowd. Why? They have recognized that most buyers especially online buyers need confidence in doing business with an established entity.
A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers.